Analysis And Establish The Evaluation Quota Of Advertising On The Web

From the date of Online advertising birth, it got more advantage as traditional media advertising, such as brighter future, richer forms of expression and, more directly,targeted information dissemination of the contents. Online advertising has developed rapidly. When traditional media advertising is facing a flood situation and shrinking, and online advertising is growing. Resulting in more and more enterprises from traditional media advertising change to these more cost-saving and targeted online advertising. The biggest difference between Online advertising and traditional media advertising is that, the messages received and purchases with traditional media advertising is separated. The audience viewing the ads generated the desire and impulse but buying is not met. The commercial value of advertising will be much lower. But the network can meet the direct purchase behavior, to reduce the information obstacles and interference from received to buy. Online advertising can increased sales compared to traditional advertising. This advertising has certain advantages.Effective monitoring of audience behavior can be evaluating as the most important and accurate standards of the online advertising effectiveness. With the computer, encoding number, measurable advertising results for the network provides the basis in reality. Today, there are varied assessment methods of online advertising, also different measurement standards. Variety methods of hits, page views to measure online advertising effectiveness are suspected of exaggerating the effectiveness. Advertising can often be huge traffic and page views, but merchandise sales results have not improved significantly, the ad is neither targeted nor appropriate to consumer feedback. Advertising costs are unknowingly in the waste. Measurement methods and standards can not be directly reflected the effect of online advertising is the fatal to the outcome assessment. As the biggest advantage of online advertising can lead to direct purchase behavior, and the act is to be monitored. The measurement methods to measure the final conversion rate with receiving network advertisement information, as the network ad performance evaluation criteria, will be able to more effectively reflect the effect of online advertising. In this paper Comment on the existing network through advertising effect evaluation system to compare the pros and cons of various sets of system. Analysis defect and data mining on the set of evaluation systems, to study one thing lead to direct purchase behavior based on online advertising effectiveness and measuring the contents indicators, and form a preliminary assessment system.