Business Plan For The Portable Bookstore Project In HYD Company

The business plan for the portable bookstore project in HYD company, it mainly research on the overall programme of HYD company's latest project. Through the protable bookstore project's background, market environment, competitive strategy and financial analysis, such as the one hand, the implementation of this project for the company to provide plenty of information for decision-making, on the other hand, it will provide the important guidelines for this plan's implementation as well as future business activities.The company that establish the project is HYD technologies,which is a professional High-tech enterprise in ShenZhen.HYD company is focus on the earliest in the field of knowledge management services, companies adhering to the "value of knowledge creation," including the enterprise knowledge portal,office Automation , Business process management, software products, applications implementation services, ect.Modern enterprise office systems is no longer dealt with a simple IT systems consists of files, documents and administrative affairs, but rather a collaborative system based on process-driven, thereby improving the efficiency of enterprises. HYD office solution introduces the basic knowledge management theories on the ground of principles of cooperative office, enhancing the efficiency of the implementation while at the same time upgrading the capacity of implementation. after years of development, the company has the successful implementation of management system for Hundreds of enterprises, to achieve nearly 100 per cent of the project acceptance and customer satisfaction.This article carries on the analysis to the project established background and the motivation.with the rapid development of internet and cell phone,people's reading habits is changing quietly.According to the "the sixth investigation & analysis report of the national's reading",there are over 10 percent people get used to mobile reading,they spend 4.47 minutes everyday on reading digital books averagely,it shows that mobile reading is becoming a kind of pop reading mode.The article analysis the macroeconomic environment and competition situation that project is faced with,by porter"5 force model" and swot analysis,this paper focus on the analysis of the competitive environment of the portable bookstore project.Through analysis we can see,the potential of mobile reading market is powerful.Even though,the project is faced the keen competition,but using the resources of HYD technologies,merging technological development and marketing management,we can capture a major market share.After that,The paper introduce the planning,inclding the website and ibook.Using the STP analysis tools we subdivide the market,and find out the target customers.Then,the paper introduce the emphasis of marketing strategy,the project mainly adopt the internet marketing and special promotions.Merging the online and offline marketing mode,the website can get plenty of net citizen browsing on it.It help us accomplish marketing target.Through the financial analysis and dupont analysis method,the report comes to a conclusion that the project's risk is small,and the HYD technologies will reap big profits of the project in the next several years.Through the detailed analysis of influencing factors related to all aspects in this plan, we believe that the HYD company's portable bookstore project is a small risk in investment, but high income from investment, the project is feasible.