The Study Of Strategy On Online Bookstore Development

In this thesis, by using some electronic commerce and marketing theories, and some relative popular theories, some strategies are put forwarded combining with real example. Firstly, this paper argues the significance of the study on online bookstore development; then the summarization is put forwarded about the electronic commerce influence on online bookstore, and actuality of the online bookstore's development. Then some relative strategy is brought forward on Constructing of online bookstore and flow of material system. Then this paper argues the marketing strategy of online bookstore by the marketing theory 4P.Finally, the real example is given and this paper puts forward the conclusion and expectation of the study.