Case Study: Elecpro Marketing Strategies

The text study the marketing strategies in operation and business activities, linked with the small home electric appliance environment analyze domestic and overseas. Some marketing strategies mix involved in the text can be used for reference to the same industry companies or some middle and small enterprises of other industries.This essay contains three parties. The first portion is basic theories, which introduce the background and meaning to study, literature summary and the main content and study method. The second portion is the body, which describe the general situation and the marketing strategies of the company. The third portion is the deep analyse for marketing environment and marketing mix of the company.