Research On Cooperation-competition Development Of Shandong Coessential Tourism Areas

As tourism is becoming more mature and the trend of market integration is growing, the strategy of cooperation-competition has taken place of competition in the development of regional tourism. Shandong coessential coastal tourism areas include four cities which are Qingdao, Yantai, Weihai and Rizhao. These cities have a rapid tourism development and are the best summer resort all over the country. But, in the present development there exists some problems of homogeny, the intense of competition, which goes against the fine and sustainable development. So the research on cooperation-competition of Shandong coessential coastal tourism areas has great practical significance.On the basis of existing research on cooperation-competition, the thesis puts forward the research method and the ideological line for the coessential coastal tourism areas study. It also conducts a systematic study on the Shandong coessential coastal tourism areas, including current development situation, development patterns and mechanism innovation.Being based on the current development situation of Shandong coessential coastal tourism areas, the thesis analyzes homogeneous character of the tourism resources, tourism products, tourism markets and etc. The thesis qualifies the competition of research objects supported by mathematics method. According to these, the thesis puts forward the differential tourism image and the Multi-view regional tourism cooperation-competition. To give full consideration to the overall objects of Shandong coessential coastal tourism areas, which is to establish a domestic first-class and a international famous coastal tourism resort, the thesis appraises the condition for summer vacation from the standpoint of weather and suitability of bathing beach. By means of mathematics method, it concludes Shandong coessential coastal areas are suitable summer resorts.The thesis discusses the new idea of the cooperation-competition development mechanism innovation, which mainly contains management mechanism innovation, operating mechanism innovation, conformity mechanism innovation, soft environment innovation and investment mechanisms. Meanwhile, the thesis finds out the weakness of this research, which is the research field in the future.