Gaining A Nirvana In The New Media Ages

In this paper, the network advertisement was discussed based on the background of discussing new media ages. As the renascence of traditional advertisement in new media ages, the network advertisement was discussed from some aspects such as media types, characteristic, advertisement form, transmission mode and marketing conception using. The antitheses method. According to the development of these aspects, it was deduced that network advertisement is a development of traditional advertisement with continually groping and innovating.As the rapid development of economy and ages evolution, we have been in a new media ages. The development of this new media such as network media have brought about a strong impact on the audience of traditional flat media such as news paper, magazine and so on. And the network media has gained a big market. It can be declared that traditional advertisement has gained a renascence. From traditional advertisement to network advertisement, there are a lot of changes: media types changed from paper print media to electronic media, transmission mode changed from mass communication to focus communication and from one-way communication to interactive communication, advertisement marketing conception changed from simply selling a product to attaching importance to establishment of brand and to integrated marketing communication. With these changes, traditional advertisement also have a new name--network advertisement.In this paper, a detail expatiation on the meaning and definition of the new media ages and traditional advertisement was given, and the discussion emphases of the paper was mostly given in chapter 1.The difference of the form and characteristic between the network advertisement and the traditional advertisement was discussed in chapter 2.The change of the transmission mode and marketing conception of the network advertisement was respectively discussed in chapter 3 and chapter 4.A prospect to the future of the network advertisement was given in chapter 5.In chapter 6, a conclusion that the network advertisement is development of traditional advertisement with innovation was given.