The Development And Utilization Of Human Tourism Resources In Shaoxing City

Along with the development of our economy and society, the cultural tourism has become the world's bright spot. Shaoxing Ctiy is the State Department named the first historical and cultural city, which has brilliant culture resources. At present, Shaoxing's tourism economy is in a trasition period to the mature development stage. Although Shaoxing City has obvious achievements in the development of human tourism resources, it also faces several challenges. This thesis takes an case study of Lu Xun cultural tourism resources. The purpose of this thesis is how to create Shaoxing City as a famous human tourism destination in the way of optimal utilization of resources.This thesis contains six parts. The first part is the opening of the thesis. It introduces the background, significance, research methods, writing ideas and the relevant research situation both at home and abroad.The second part provides the basic theories of the whole passage, such as the concept and classification criteria of human tourism resources, development theories, evaluating system and methods of tourism resources, and planning theories of tourism. These theories are the important theoretical foundation of this thesis.The third part introduces the overview and characteristics of Shaoxing City's human tourism resources. The value assessment of development potential is given on the basis of the development value assessment, the amount of tourists analysis and the quantitative analysis.The fourth part proposes the basic development ideas and countermeasures of Shaoxing City's human tourism resources. Through the ways of image designing and brand building to make Shaoxing as an human tourism destination.The fifth part takes an case study of Lu Xun cultural tourism resources and provides the solutions to the development and utilization of Lu Xun cultural tourism resources, which is based on the background analysis and SWOT analysis.The last part is the conclusion of the thesis. It summarizes the key points of the whole thesis, such as the development potential and development countermeasures of Shaoxing City's human tourism resources especially of the Lu Xun cultural tourism resources.Shaoxing City can become an influential human tourism destination by strengthening rational efforts to utilize human tourism resources. Therefore, the tourism industry of Shaoxing City can be promoted in the near future.