Research On Furniture Specialized Market Cluster And Circulation Patterns In Nanjing

In this paper, Nanjing furniture market as an example, the competitiveness of furniture specialized market cluster and circulation patterns were probed, including 7 parts that are, the theoretical basis of the specialized market and industrial cluster, the competitiveness of circulation industry, the definition of specialized market competitiveness, evaluation system of specialized market competitiveness; circulation model of Nanjing furniture market; analysis of Nanjing furniture specialized market; evaluation system of furniture specialized market competitiveness; fuzzy comprehensive evaluation of Nanjing furniture specialized market competitiveness; analysis of evaluation results of Nanjing furniture specialized market, and development countermeasures and suggestions.The first part firstly described the research background of this paper. With the domestic furniture market competition fierce, furniture circulation market encountered a number of bottlenecks and lack of considering sustainable development model. If it goes on, it will be bad to the normal development of furniture industry. The author proposed to research on the development models of furniture specialized market, defined the relevant concept, described the main research contents and methods, developed the technical route of this paper.In the second part, relevant professional theory of furniture specialized market cluster was analyzed and summarized, including the definition of the concept of specialized market; current research on the industrial cluster theory at home and abroad; current research on the core competitiveness at home and abroad; definition of the concept of specialized market competitiveness; Finally, the specialized market competitiveness evaluation system was studied and summarized, which is the foundation of furniture specialized market cluster competitiveness evaluation system following up.In the third part, the author systematically sorted the furniture market circulation model, sorted the development process of Nanjing furniture market circulation model. Summarized the major furniture circulation model nowadays, and introduced foreign furniture circulation model. Finally, described the problems existed in our furniture circulation pattern and gave ideas and suggestions to solve.In the fourth part, the specific circumstances of the furniture market in Nanjing were analyzed. The author divided the furniture market in Nanjing into, East, west, south, north, center, five parts, namely Maigaoqiao plate, Hexi plate, Kazimen plate, Jiangbei plate and urban plate. The author visited 19 furniture selling markets in Nanjing, researched through investigation and data statistics etc., systematically studied the specific of several major furniture shopping district of Nanjing, using pictures, tables etc. to reveal the situation clearly, and made analysis and summary. Finally, the strength of each furniture market plate in Nanjing was compared according to data results.The fifth part defined the concept of furniture specialized market competitive power, and gathered each kind of market evaluation criteria, to provide the theory reference for elements of the furniture specialized market competitive power. Through the project objective and the principle of design which is to determine evaluation index system, the author proposed from the foundation strength, attraction ability, the management capacity and influence these four aspects constructs the evaluation index system of the furniture specialized market competitive power, among them there are 12 first-grade indexes and 35 second-grade indexes. It laid the theoretical basis for the following research.In the sixth part, using fuzzy comprehensive evaluation method in fuzzy mathematics, the fuzzy comprehensive evaluation model was established, and used the statistical results of expert questionnaire (â… ) to make weight analysis, construct judgement matrix and obtain the weight of evaluation index; by processing the results of expert questionnaire (â…¡), combined with evaluation system of furniture specialized market competitiveness, made fuzzy comprehensive evaluation for furniture specialized market competitiveness of each plate in Nanjing, and compared the results.In the last part, the above results of the furniture specialized market competitiveness were analyzed and compared, the furniture market competitiveness of each plate in Nanjing was obtained through the scores. After the circumstances of each furniture specific market plate were analyzed, obtained the plate competitiveness rank, ranking in order were:Kazimen district, urban district, Hexi district, Maigaoqiao district and Jiangbei district. Finally, developments of Nanjing furniture specialized market were described and proposed the countermeasures and suggestions to its future development.