The Research On Marketing Strategy Of Organic Food Of China

The patterns of people's thinking, view of values and consumption has been changed as long as the sharp problems of food safety and improvement of people's living & culture level. The awakening and strengthening of environmental protection awareness has exercised direct and indirect influence on the national developmental strategies of the country all of world. Some people from the developed districts in China, especially the sea land, have come into the phrase to seek the high life quality. And the environment-oriented product preference and the environmental awareness have increasingly been strong. But since China entranced WTO, the intestine food market has been affected seriously and changed a lot by the relationship of international economic & trade, especially the green barriers.It's an inevitable problem for us to face that how to make environmental protection in line with the development of our economic development, being consistent with the world convention, improve the increases of Chinese export and import trade, and occupy the certain position in the world market.Under the influence of the enormous impact to the present agricultural product marketing by the great change of intestine and international environmental,in this dissertation, the development of organic food and its marketing were introduced firstly; secondly, the marketing environmental of organic food of China was analyzed by micro and macro aspect; then, analyze the potentiality of the demand market of organic food and forecast the marketing foreground of organic food; thirdly, research the marketing strategy of organic food of China; and lastly, an empirical study of marketing strategy of organic food of Ba shang district in He bei province was researched. This dissertation consists of seven parts as bellow:1.Introduce the background, meaning, realistic values, some related definitions, contents and approaches of the research of this dissertation.2.Relate the development of organic food and its marketing at home and abroad.3.Analyze the marketing environmental of organic food by micro and macro aspect.4.Analyze the supply-demand situation of international market of organic food and forecast the marketing foreground of organic food.5&6.Research the marketing strategy of organic food of China.7.Empirical study:the research of marketing strategy of organic food of Ba shang district in He bei province.