Research On Xinjiang Organic Food Enterprise Marketing Strategy

Pure natural, the high quality, rich nutrition's organic food is the world agricultural product trend of development. The Xinjiang Autonomous region Party committee and the government promote with great effort from 2002 develop Xinjiang organic food, but the present Xinjiang organic food enterprise size was small, the organic food enterprise's marketing was quite backward, studies the Xinjiang organic food enterprise marketing strategy to enhance Xinjiang organic food the competitive power with to develop the Xinjiang economy to have the important guiding sense.This article in the analysis international organic food enterprise and the Chinese Organic Food Enterprise's marketing development present situation and in successful experience's foundation, further elaborated the Xinjiang organic food enterprise marketing's advantage and the existence question, the market environment which faced from the Xinjiang organic food enterprise marketing obtains, to propose the Xinjiang organic food enterprise marketing strategy. The article thought that Xinjiang must use the organic food production the natural resource superiority development organic food enterprise, forms organic food the standard production base, establishes Xinjiang organic food the uniform brand, improves with supposes the marketing channel again, adopts the science reasonable fixed price pattern, the improvement and the innovation promotion way, enlarges the advertisement and the incentive, strives for the government policy support, grows strong strictly take the market as the guidance Xinjiang's organic food enterprise, realizes"the Xinjiang organic food strong area"finally strategic target.