The Analysis Of Customer Relationship Management For Ningxia Telecom

For a variety of reasons, including price, quality and service, the competition in the telecommunications marketplace is getting fiercer. Keeping customer relationship management well is one of the key factors to improve the competitive capacity of telecom company. CHINA telecom develop the business in order to win good clients and occupy market share To adapt to the need of rigorous market competition, Telecom company must establish a management pattern with "contered on customers" instead of "centered on product". The research contents of this thesis include five main aspects as follow.Firstly, It introduces study background, This major elaborate is two side from the requisition of the competition new pattern in the telecommunications marketplace and the industry oneself develop and create value.This elaborate is actuality of Customer Relationship Management for The home and overseas.This paper introduces the basic theory and knowledge about CRM. Then, the thesis introduces the basic theory about the relationship business,the customer life periodical, the customer satisfaction snare,the customer quotient and the customer knowledge. From the elaborate of this basic theory, this is the theory reliance of the analysis of CRM for NINGXIA telecom.This paper introduces the basic case of CHINA telecom and NINGXIA telecom. this thesis introduces the develoment career,the organization apparatus,the major business,the trouble and the chance.this is reason and background of the analyse for NINGXIA telecom.This paper is actuality analysis of Customer Relationship Management for NINGXIA telecom.this thesis introduces conception,classify and feature about the customer of CHINA telecom.Then, this thesis introduces the cutomer ditribute of NINGXIA telecom.From this search the problem and the reason of CRM for NINGXIA telecom.Finally, This paper is passing analysis of Customer Relationship Management for NINGXIA telecom,is using the basic theory and knowledge about CRM,this thesis pose advance measure and advice of CRM for NINGXIA telecom...