Study On Video Phone Form Perception Design Support Technology

For people the assessment of a product, it is a process including comprehensive, integrated considerations of the emotional demands. Traditional designs mainly concern about product functional features, with the development of personalized needs and general increase of functional properties of products, people nowadays pay much attention to to form perception. Designers and customers feel the psychological differences, how to identify customers'emotional demands and integrate these demands to the product design process; it is the key issues designers faced in decision-making.This paper study mainly on the form element of all the design elements which affect the cosumers perception, take video phone as an example, we quantify the consumers'perception to the form features of video phone by human factors engineering, multi-dimensional scaling, factor analysis, multiple regression analysis as well as conjoint analysis all these statistic methods; try to find the relationships bettwen the product perception and the design factors; the problem was sovaled that it is difficult to master the consumers'emotional demand, and get to such conclusions:Firstly, framing the set of appraisal words and pictures and purifying them, make these two parts as a appraisal scale and test it properly; then, establishing the relationship model between consumers'preference and image words of visual phone product form, identify key image words and the model between key image words and the design factors; finaly, establish the relationship model between consumers' preference and design factors. This paper is of great importance to supply video phone designers with technology support, it is also very helpfuk to decreas the cost of design and market investment risk as well as increase the competition of company.