Research On Consumption Problem Of Chinese Rural Residents

In Recent years, the party and the country attached great importance to the development of rural economy and farmers to improve the quality of their lives. Consumption in rural areas is related to the expansion of domestic demands and improves of the qualities of our rural residents'lives on major issues. For a long time, because of the low level of the incomes, higher consumption costs and the backward attitudes of our rural residents, our rural consumptions is not reach the high level and the consumption structure is also unreasonable. With the development of rural economy and the farmers'income levels increase, the concept of rural livings and their consumption ideas are under going significant changes, their demand for commodities has been increasing, our rural consumer market also contains a huge potential. At present, China has more than 700 million farmers, accounting for more than half of the total population. According to the National Bureau of Statistics estimated that the farmers for each additional dollar of consumption expenditure, China'national economy will bring about two dollars of consumer demand. Therefore, we should attach great importance to the consumer market, especially in rural areas, under the background of excessive investment in fixed assets and the global economy and financial turbulence today. Only"investment consumption and net exports"realize the coordinated development, our economy and social can realize the real sustainable development. Therefore, how to effectively stimulate the rural consumer market has become a major issue of our country and all the scholars and experts.In this paper, we first analyze the living conditions and the consumer situations of our rural residents after the Reform and Opening Up , so we see that compared to the urban residents our rural residents′consumption is lower and the species of consumptions is less . And then, with the implement of the polices of"home appliances to the countryside","cars to the countryside"and"Ten Thousand Villages",our rural consumption market show some new features , such as the structure of consumption is goes reasonable , the species of consumption is increasing . But there are many constraints in our rural areas that restrict the development of our residents'consumptions. And then in the next part of this article will explore influence and the restrict factors of our rural consumer markets. Finally, I proposed the policy recommendations that how to enhance the consumptions of our rural residents. These recommendations include three aspects. The first is how to raising rural incomes. The second is how to reduce the costs of rural households. And the third is how to change the consumption habits of our rural residents.