The Study Of Promoting Enterprises' Competitiveness In Hebei By Cross-border Investment

With the swift development of economy and improvement of openning-up, the competitiveness of enterprises in Hebei has been greatly improved. So, more and more enterprises choose cross-border investment as the best strategy to further promote the competitiveness. In the process of economic globalization, the cross-border investment and management has been the best way for enterprises to go abroad and actively participate in the international division. So, the study on the promoting competitiveness by corss-border investment has important practical significance.This paper describes theories which can explain enterprises'corss-border investment, and gets the conclusion that if enterprises want to promote competitiveness by corss-border investment, they should own advantages such as comparative monopoly, technology and internalization. We also can get the clue that cross-border investment can promote the competitiveness of enterprises in Hebei, but the effect is not evident because of limited capacity and size. Therefore, we need to further speed up the "going out" strategy. Meanwhile, the paper also point out that the global economic integration and WTO bring enterprises with both opportunities and challenges. On the analysis of cross-border investment of Hebei enterprises, it empirically, by Granger causality test method, analyzed cross-border investment's effect on promoting economic development of Hebei and the prompting effect to enterprises'competitiveness. The vision for promoting enterprises'"going out" includes the market entry method of cross-border mergers and acquisitions, the business model of OEM production, the industry-picking of small-scale technology-based enterprises and gradually increasing learning-oriented enterprises, the location-picking of firstly focusing on developing countries and then gruadully increasing investment to developed countries, and the personnel training mechanisms of export-oriented talent.