The Research Of Customer Value Influencing Factors And Innovation Of Internet Shopping Stakeholders

Since 90 years, customer value that is seen as a new source of competitive advantage has become the focus area of the marketing of Western scholars and entrepreneurs. The ability to provide superior customer value is considered one of the most 90s successful strategy. Based on the perspective of customer value, taking customers on Internet shopping as a research focus of stakeholders around the Internet shopping study in order to analyze the subject and scope of the study, the ultimate goal is to make Internet shopping stakeholder value innovative ways to achieve the common multi- win to help build a stable Internet shopping environment. Kolter argued that the core of marketing is the "transaction", so the Internet shopping process involved in promoting the transaction is defined as Internet shopping stakeholders, including customers, Internet retailers, logistics companies, third party payment, network platform and the bank. In accordance with the shopping process and interaction, The paper establish The stakeholders'transaction model of Internet shopping, which includes the Internet shopping process, logistics, information flow and money flow. It can show the entire stage of the shopping process to clarify the relationship between them and to devise innovative strategies.Stakeholders in the process of Internet shopping customers in their business or function are involved in the creation of customer value. According to Zaithaml's theory of customer perceived value, he insisted customer value is customer perceived value. Therefore, this paper makes the network platform, Internet retailers'value, the value of logistics companies, third party payments and bank value as the five dimensions of Internet shopping customer value according to establish a customer value model of Internet shopping. The value of network platform is measured by the shopping convenience, network security, privacy protection, operating convenience and interactivity; Internet retailer value is measured by the price advantage, quality and responsiveness; logistics firm value is measured by the delivery services; Third party payments value is measured by the payment of security; bank value is measured by the deposit service. After the establishment of rating scale, through personal interviews and questionnaires, we make statistical analysis such as factor analysis in order to obtain valuable conclusions.