The Costleader Strategy Study Of Biyadi Auto

Automotive and related industries have been in possession of a lot of the proportion of GDP. Car is now one of the most important transportation and means of transport, according to data released by National Bureau of Statistics, more than two-thirds of the transport to be completed by vehicle. China's private car ownership rates gradually increase. Transport infrastructure is also developing steadily. China's automobile industry through the introduction, absorption, and innovative model, began to steadily develop. The world's auto giants are also through joint ventures or imported in the form of the face of the Chinese market. In a number of factors, under the impetus of China's auto market, sales in 2009 reached the world first. In this opportunity, the domestic automobile enterprises should continue to use and the introduction of absorption in addition. In order to get more customers, the efforts should be made to increase the cultivation of their own development efforts in the face of market environment, technological environment.Against China's national conditions, through full analysis of market concentration, the use of cost-leadership strategy can achieve economies of scale, which is domestic enterprises a powerful weapon to deal with foreign giants. About the use of new energy products, we should take advantage of China's manufacturing and R & D advantage, through conventional automotive products to support enterprises in the face of competition from the next generation of new energy products. This paper has used different strategies, cost-leadership strategy theory, GDPEST models theory, Porter's five forces model, value chain analysis, SWOT mode and so on. BYD Auto status of implementation of cost leadership strategy as a case study, analyse how the car rookie among the top ten wonders of the China. Paper in comparative analysis, based on the cost-leadership strategy proposed by BYD Auto to improve the direction and put forward and develop its own core competitiveness for the domestic automobile enterprises to establish their own competitive advantage to provide general common reference.