The Research On Channel Marketing Strategies Of Zhengzhou Unicom Company

The article first summarized the partial multianalyses channel marketing in the related theory, elaborated the channel marketing and the traditional marketing theory. Next, the author briefly elaborates the profession and the Zhengzhou Unicom passed the company the present situation.Then, the multianalysis Zhengzhou Unicom has passed the company the macroscopic environment, the union profession competition environment and the company internal marketing environment of the Zhengzhou Unicom, and the analysis has discovered the corporate growth opportunity,the threat,the superiority and the inferiority is the SWOT analysis. In this foundation, the key step is that to formulated the company's channel marketing strategy, including goal market strategy, product, price, channel, promotion stategy, visible demonstrationstrategy, process control strategy, personnel stategy. Finally, establishing channel marketing idea, perfecting channel marketing mechanism, setting up corresponding organizations, aspecting of the several remedial measures put forward a channel marketing strategy to implement the recommendations.The content studies which through this crticle and proposesthe channel marketing strategy to suggest, passes the company by the time to the Zhengzhou Unicom to serve marketing pratice to have the certain instruction function.