Competitive Strategy And Marketing Policy Researching For Zaozhuang Unicom

The entry of WTO of China lowers barriers for foreign telecommunicationcompanies who long for sharing this big cake. Certainly, this is going to intensifycompetition in domestic telecommunication market.This paper proceeds with the professional analysis concerning China Unicom.Then theories are introduced on telecommunication market, telecommunicationmarketing, mixed strategies of telecommunication marketing, etc. As for ZaozhuangUnicom, some meaningful conclusions come out for its brilliant future by SWOT.Worldwide practices and experience also help to develop some measures to makeZaozhuang Unicom difference in the field of promoting CIS, improving pricing ofservice, extending place, and keeping VIP.They will be discussed in following sections.Section one gives the background and patterns of research.Section two discusses the macro and micro environment of domestictelecommunication market.Section three comes up with the insightful analysis of present situation forZaozhuang Unicom. Some significant problems show up in the co-running of two netservices.Section four addressed service identification, service pricing, place marketing,and VIP policies.