Business Plan Of "Sunshine Welfare Plan" Of A Bank Guangdong Branch

Products are the core of enterprises, only by continuously providing applicable products and service projects to their respective market, would they be able to sustain vibrant vitality and competitiveness, and maintain solid progression. Researching for innovative financial products is one of the primary missions of commercial banks.These products serve the needs of commercial banks in the following ways-diversifying risks, optimizing resources, maximizing profits, building upon its reputation, creating brand loyalty, and increasing comprehensive competitiveness."Sunshine welfare program" is a new product developed by bank A in the early 2009.It is a convenient financial service product which satisfies clients' need of flexible enterprise welfare. "Sunshine welfare program" divides into five basic categories and a combo product. The five basic categories are-the employee savings plan, the employee encouragement program, the enhanced pension plan, the enhanced medical insurance program, and the housing allowance plan. The combo product based on customer demand, combined five basic types of "Sunshine welfare program" .This product helps increase competitiveness for an enterprise at the job market, increase satisfaction from employees, maintain asset values and appreciate and increase management operating effectiveness.A reasonable business plan has been developed by doing a comprehensive analysis on how bank A would progress with "Sunshine welfare program". First of all, a full description of the program itself has been provided. Then, a real world analysis on program progression has been done based on interior and exterior factors. And lastly, conclusion is provided after careful planning of the implementation of the program into the real world.In this proposal we analyzed the process to implement the"Sunshine Welfare Program"of bank A, Canton Branch. First we give a brief introduction of the product; then we discuss the internal and external factors that may affect the program; finally a practical implementation is proposed. Regarding to the external factors, PEST Analyses is used to study macro economic situation, followed by industrial competition analyze using Michael Porter's Five Forces Model, and discussion external threats and opportunities. While for internal factors, we start from reality to introduce essential information of bank A, Canton Branch, analyzing its operation condition through its organization management, human resource, client base, sales network, program structure, then expose the program's internal pros and cons. In program practice, we first clarify the project development target and planning the organization management and assessment, then applied the 4P Marketing Theory to perfect the proposal and produce solutions for the quality checking and risk management.The business plan discussed has an impactful meaning to the real world implementation of "Sunshine welfare program" in the Guangdong area, and it serves as a consultation sample for other developing new programs.