"Bus Positioning Product" Plan Of GMCC

Follows market economy development, the enterprise was realizing that satisfies to the customer can become the enterprise profit the important attribute, tprovides lets the consumer true need the product appears especially important. Our country moves the communication industry to start in the entire communication industry status to present the qualitative leap, and extended from the past to the fixed telecommunication service's supplement, develops to the fixed telecommunication service challenge, the mobile communication already became in the entire communication industry to develop today is quickest, the profit to grow the quickest luminescent spot. Mobile phone's rate of increment has surpassed fixed-line telephone's development speed.China mobile communication group has been China mobile communication profession lead goat, regardless of being the product or serves, by far is in the lead the competitor, the newest announcement's world 500 strong enterprises place, China mobile communication group is 99th. Hence, China mobile communication group already became the world scale biggest correspondence operator. in 2009, along with the telecommunication reorganization's conclusion, China's motion communication industry new pattern already formed, telecommunication CDMA2000, new link's WCDMA, as well as China moves TD-SCDMA, if must defer to the technical maturity to analyze, China moves TD-SCDMA is not the maturest technology, the existence many technical questions occupy any superiority in the situation to through provide the variation the service to obtain the competitive advantage。But the public transportation positioning system is in the comprehensive utilization LTE technology and a AGPS technology value-added service, but China will move already announced in 2010 official commercial LTE, therefore, has the significance regarding this product's commercial program. This article in the union under the most state-of-art technology's premise, in view of China mobile communication market's characteristic, unifies consumer's demand to propose that at present"the male transportation"the product, this product is aims at rides public transportation's crowd's one product generally, has catered to people's demand completely, subverted the people to ride the public transportation thoroughly the tradition, so long as through a handset spot, then will immediately know gently to a oneself recent class of public transportation in where, moreover did not use again for not two Yuan pocket money, but has been painful, finally, the article has carried on to this project based on the marketing combination analysis and the SWOT analysis, the author believes this model of product to be ableIs a model of successful product.