The Marketing Research Of G Company For The Key Near Field Communication (NFC) Mobile Payment Products

Near field communication (NFC) has been widely used in electronic payments, identification and information transfer various application areas in recent years. Although the mobile payment is contrary to the cash for the king’s traditional commercial payment mode, it has unique advantage facing to today’s more rapid, safe, diversified, multi-functional business model. And the Nation implement a series of encouraging policies to support the mobile payment so as to promote further integration in areas such as telecommunications, banking, transportation. It can bring convenience to people’s lives.G Company is based as the leader in global smart card industry. In the face of near-field communication (NFC), the mobile payment products market is very active in the status and the related products have just entered the run-in period. How to do market positioning that becomes particularly important. By setting seven marketing factors and comparison of the products weight factor of four representative mobile payment products by the AHP method, then it should be the highest priority to the market’s focus on scoring results. Then we get the key product. It will do the market research for the key product. According to the survey result analysis, it will determine the target market. And the purchase intention of target market on key product makes the product attribute positioning. On this basis, it will implement the marketing strategies of key products. How to market the key near field communication (NFC) mobile payment products of G Company has been full demonstrated in practical significance.