Study On The Design Of Product Image Under The Brand Strategy

"Brand" has been familiar to people in modern life. The growing competition of market and consumer's confidence in branded products has forced companies to plan their own brand strategy, with the added value and brand in order to obtain greater added value and profits. However, with the development of science and technology, the differences between products become smaller and smaller, product's homogeneity is serious, Enterprise only want to promote theirs Popularity and reputation of brand when they seeking to change, while ignoring the status of the product as a core image of the design; or simply focus on product design , while out of the guidance of brand strategy. How to combined the image of the brand strategy with product design, with the strategic direction of corporate brand image design of enterprise products to enable enterprises to maintain a unification, family, forming a unique, distinctive, easily identifiable brand image; use unique product image to support and enrich the brand strategy, achieve the perfect unity of brand and products . have become a Issue that product designer and brand planners can not be evaded.At the first, the article analyzed the concept and effect of brand Strategy and product image from oretical point of vertica, and then by analyzing the relationship between the two, under the product image to find out brand strategy based on the design methodology. After the formation of product image design, can not be shelved, but need to business and market development, integrated competitive products and other factors change, constantly updated and maintained, which is to study the latter half of the article content.Through this investigation, in order to arouse enterprises focus on product image design and methodology put forward constructive guidance, thereby promoting the brand strategy of enterprises carried out under the guidance of a better image of the work of shaping the product.