The Research On The Small Domestic Appliance Design Based On User Value

Nowadays, how to attract consumers through the advantages of products is the most important issue for enterprise decision-makers in the competitive market.The enterprises should analyze product opportunities, product concepts and product Solutions from the user's point of view in the planning stages of product development to ensure the success of the product development. Small domestic appliance design based on user value analyzes user preferences, operations and habits from the perspective of the user value. Thus, the enterprises can provide potential products distinguished from other competitors in order to enhance the competitiveness of enterprises.This thesis begins with reviewing the Robert B. Woodruff customer value theory associated with the user value and proposing the concept of user value in the development of product design. Then, this thesis analyzes the user value constitute and hierarchy, explores the application of the user value in the development of product design, and build the small domestic appliance design model based on the user value. The achievements of this empirical study can finally provide guidance for the practical small domestic appliance design. This paper takes a fruit soymilk program as an example in Dong Ling Kai Qin Research and Design Center in Guangzhou.Applying the User value to the user research phase in the product design development can provide new applications of the theory of user value and a reference for the product design decisions.