Research On Establishment Of Travel Agency Consortium In Anhui Province

In recent years, some travel consortiums has emerged nationwide. Travel between the build win-win, mutually beneficial cooperative relationship once replaced the relationship of cut-throat competitors. Travel consortium in optimizing the industrial structure, improving the competitiveness of enterprises, achieving economies of scale has played a certain positive role. It is puzzling that, most of these consortiums to run in poor condition, some have disintegrated. There have been problems, some scholars have been rare systematic and in-depth study.At present, Anhui travel industry as a whole showed a small scale, weak competitiveness, quality of service poor. through establishment of travel consortium in Anhui Province, and quickly change the situation, to improve the competitiveness of travel agencies, achieve economies of scale, promote the harmonious and healthy development of Anhui Province travel industry, is an urgent need for study of practical problems, with the more important theoretical and practical significance. The topic has been fully affirmed by leaders management of the Tourism Bureau in Anhui Province.The research process is as follows:In the extensive literature on information retrieval and theoretical studies and research, based on no more systematic view of the current relevant research and definition of travel agency consortium, after a brief comparative analysis, try to understand from a strategic point of view and definition of travel consortium.Study Huang the typical case about Shan Tang Kou travel consortium, summed up the experiences and lessons, propose some important research content: the travel consortium to build demand in Anhui Province, the evaluation of the travel consortium members selection, and so on.The analysis method of SCP framework is used to analyze the status about Anhui Province travel industry, in order to build the travel consortium necessity and feasibility of providing theoretical basis.Use the attribute reduction algorithm in rough set theory, as an example of a travel agency, determine decision-making rules of the travel consortium members selection. Learn from the successful experience of the travel consortium nationwide, propose measures about protecting the successful operation of the travel consortium.Research conclusions and the next research prospects.