Asian Brewing Company "Danfeng" Brand Integration

Liquor is the most traditional features of the consumer goods in China, one of 6,000 years of brewing history, so that liquor become an integral part of life. Currently all liquor production and sales in China has reached 6 million tons, close to the consumer market in the intense competition in the fierce competition in the process, Xiamen Asian wine production and sales company in recent years has been stagnation in the state, which is the national annual growth rate 15% increase that much difference. This is not conducive to Asia for the brewing company's development status, theory from the perspective of the brand, for a detailed analysis, and conduct an effective demonstration. Through analysis, that the Asian brewing company "Danfeng" brand maintenance deficiencies, in the process of brand management applications are also shortcomings, this article also "Danfeng" brand integration, made a bold reform plan on the proposal.