The Marketing Diagnoses Report And Amelioration Of Hebei Kang Le CO.LTD.

Marketing is a business and social ties and bridges, sustainable enterprise, the key to rapid development. In the market economy, enterprises If you want long-term foothold in the market, you must establish a marketing concepts, clutching marketing does not relax. The face of increasing market supply, the cruelty of the situation in an increasingly competitive, companies can not be behind closed doors, without knowing the market, consumers do not understand based on the unauthorized production and sales decisions. Shows that enterprises are to remain invincible in the fierce competition, and long-term development, marketing is the most critical factor.This case Hebei Leisure Co., Ltd. is specialized in producing plastic PVC drainage pipes, fittings, electrical casings and high-end decorative plates and other products of large-scale private enterprises. Operating company, "Ben Di", "mountain" brand products, in Hebei Province, Henan, Shaanxi, Shandong, Inner Mongolia Autonomous Region and northeastern provinces, Hunan, Hubei, Gansu, Jiangsu and other places reputation. Our products are also exported to Korea, Russia and other countries. However, marketing is a modern, scientific management methods, Hebei recreational Plastic Co., Ltd. in marketing, not enough has yet been done, how to integrate this advanced management concepts Plastic Co., Ltd. Hebei recreational development of production and dynamic market conditions are brought into play more in the role, is the main content of this thesis, explore solutions to the company's marketing efforts to market and promote the sustainable development of the pattern of Wen Ti. To this end, the mass market in the study of topics of marketing literature based on the combination of the actual Hebei recreational Plastic Co., Ltd., and in-depth analysis of product market under the premise of a series of bold, full, clear marketing thoughts, in order to Leisure Plastics Co., Ltd. Hebei marketing planning a more scientific solution.Today, the rapid development of the global economy is changing the social and marketing environment, changes in the environment may force the company to re-examine the existing marketing idea, and then establish a new marketing idea. This paper attempts to Plastic Co., Ltd. Hebei Leisure Marketing case, the use of marketing theory 4P 4C 4R 4S Plastic Co., Ltd. Hebei Recreation conducted a comprehensive marketing diagnosis and made a series of practical and professional characteristics are consistent with the proposed marketing, innovation a new marketing idea that the market as the core to marketing as a means of product-focus to development goals, adhere topeople-oriented, establish interactive marketing system of science andinnovation.