| Jilin Zhongyan ThermoPlastic co., ltd is invested by Changchun Tianfu industry group company and Jilin university, its aim is researching, developing and manufacturing thermoplastic as PES, PEEK(Polyether Ether Ketone) and related products. Changchun special kind of engineering plastic researching development center which is"National 863"plan of Jilin University provides technology support for this company. The project product could be used for spaceflight, aviation, car, chemical industry, energy sources, electron information and war industry, our country imports most of the related goods before because we could not produce it by ourselves, so this project will bring reform changing to our country on special kind engineering plastic market.Special kind engineering plastic is usually distinguished to relatively general engineering plastic. The special kind engineering plastic performance much superior, unique, and not largely used at present, the average long-term using temperature 200℃above some general plastic materials. The delegation of this kind of plastic is Polyether Ether Ketone ( PEEK) which possesses endure high temperature, excellent machine capability, good lubricating property, endure chemical cauterization, anti- burns, endure peel off character, endure irradiation character, insulating stability property, endure hydrolysis, so this special kind of material could be extensively used at aeronautics and astronautics, car manufacture, electron electric, cure and food processing and relative application.Zhongyan Company invested to build a new factory in 2006, it has already finished workshop construct, equipment install, and also finished laboratory experiment of CoPEEK, PEEKK and PES. The only thing that the company waiting is to produce these precuts in factory in scaleIf this process could be achieved success, this company could produce 300 tons of special kind engineering plastics yearly, and the sales income could be reached 150,000,000 Yuan. The market of future is so meaningful.Special kind engineering plastic's developing and manufacturing is covered by Du Pont, Tao Chemistry, BASF SE, GE all the time, all of them are world top 500 company. Because PEEK is widely used at aeronautics and astronautics and has the unique position in war industry domain, so all the time it was used as a kind of important strategic national defense industry material, many countries had strict rules to export this good. Zhongyan Company researches and develops CoPEEK and PEEKK by itself which helps China breaking out the blockage of western country. This achievement not only accomplish breakthrough on science and technology, but also makes great contribution to our national defense science and technology.Competing with powerful MNC's, we should not neglect Zhongyan Company's inferior position: the limited history of research, fewer relative products, inexperienced practical manufacture. Meanwhile Zhongyan should also face uncertainty of macroeconomic, market changing and technical innovation. Especially running as a high technology company Zhongyan has more risk in the market. Competing with hundred years of overseas giant companies in same stage athletics, managing experience insufficient and modern enterprise system imperfect are the difficulties that Zhongyan Company must think about as soon as it starts.We have some advantages for this special kind engineering plastic project.First it gets support from our country and relative departments. It was named one of 100 key projects of Jilin province in 2007, and Lvyuan Economic development zone provides all the service for new company investing. The developing & reforming Bureau of China signed the file of [2006] 1479, clearly indicating the opinion of supporting constructing national engineering laboratory by enterprise and colleges and universities or scientific research institutes. Which is the best way to create new technology and research form school to company.Zhongyan Company will seize this opportunity to establish national level engineering laboratory, and the laboratory will be the basis for the further development of science and technology develop of this enterprise. This paper analysis the advantage, and disadvantage of Zhongyan Company, also it listed the risks that the company should be facing during it running as policy risk, technology risk, market risk and producing risk and so on. Considering the future of this company, one good may for becoming stronger maybe to come into stock market, the possibility is huge as we analysis. At the end of the paper, I propose that Zhongyan Company should focus on the core value: researching on thermoplastic to create high performance, high-quality product, and then strength management skills and improving the system. The firs step must be"becoming stronger " and then"Making bigger". |
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