| One of the moon cake is a traditional Chinese holiday cakes. In recent years, moon cake packaging people were mixed. Hi is the moon cake packaging more exquisite, the worry is that this form of excessive pursuit of novelty, appearance and packaging design has posed a serious challenge to environment and resources, this requires packaging designers to consider the moon cake packaging design problems from a new angle.At present, China has gradually "Chinoiserie" introducing elements of moon cake packaging design, and have achieved certain market effects. This paper introduces how clever use of "Chinese style" element as a new highlight of moon cake packaging design elements, how to integrate better into the moon cake packaging design, make package can not only reflect the national character and age character, to make Chinese traditional Visual elements in a new higher value of sublimation.Paper total points six chapters: first chapter main around subject according to, and topics background, and research purposes and meaning for of described; second chapter described has "China wind" elements concept; third chapter described has cakes packaging design of concept and packaging design status, and packaging features of analysis; fourth chapter main to Dragon lines pattern and blue-and-white pattern two a "China wind" elements for cases described has "China wind" elements how in cakes packaging in the of design; Fifth chapter first introduced Kang Fu cakes original packaging design overview, analysis its existing packaging of status and the insufficient of at, described himself of views, proposed solution problem of method; second respectively on "China wind" elements in Kang Fu cakes logo in the of reflected, "China wind" elements in the of typical elements--ink elements for cases analysis its in Kang Fu cakes packaging in the of innovation exploration, and on color, and text, and pattern aspects of design skills and the design instance for analysis; sixth chapter conclusions and prospect. |
PDF Full Text Request