Z M Natural Insecticide Market Development Failure Cases

Using pyrethrum as natural materials for the production of domestic household pesticides, It can made up the shortcomings of synthetic chemical pesticides, Pyrethrum is the best Substitute and choice instead of the chemical insecticides. Pyrethrum can offer a good concept of environment Protection and security. However, due to the natural source of pyrethrum, production and supply is limited, resulting in production costs, sales prices is higher than synthetic chemical pesticides. How to effectively convey to consumers the characteristics of natural pyrethrum, so that consumers aware of the existing synthetic chemical pesticides on family members, the side effects of the environment and potential harm, to recognize that the use of natural pyrethrum-based insecticide Make health, safety, more secure and more environmentally friendly, thus changing and set up a new concept of family holding.Enterprises operating is based in the correct assessment, analysis of internal and external environment, enterprises have advantages and disadvantages premise, develop a correct development strategy and the formulation, implementation in line with the actual business tactics and give full play to enterprises in the process of practice and in accordance with changes in the environment amendments and control, it can reach their goal and get the profits.A good marketing process is necessary, including the pre-market research, market segmentation, targeting the market, market positioning, effective marketing mix strategy, marketing process and the implementation of control, it can growthing and developing in the family health Pesticide market competition.This paper is the application of marketing theory, with Z's M-series family health insecticides marketing process, the enterprises in the marketing mistakes in the course of an analysis: enterprises do not have the target market for effective market research, but use Two years ago, other companies of similar products in the same regional market research report. The current market environment changes very quickly, as the second-hand information has been indirectly do not have time, only for reference, the real market situation to be effective on the market after research that can be used for decision-making. In addition, enterprises in the marketing strategy, marketing strategy, and other areas there were also some mistakes. Enterprises do not have to "effectively to the consumers of natural characteristics of pyrethrum insecticide products, and consumers to change the original concept of killing", leading to failure of marketing, enterprise products and the loss of a good development prospects and opportunities. And analysis of the enterprise formed on the basis of case reports. Should be noted that the M-series lead to family health insecticides market expansion are many reasons for the failure, which also requires enterprises in the manufacturing operations, new product development, human resources, financing and other aspects of the management system.With the enhanced awareness of environmental protection, improved living standards, and to change consumption, the market for natural pesticide pyrethrum family health needs will be increasing, more and more enterprises will intervene, the development of natural pyrethrum insecticide to the main natural Pyrethrum Family Health is the raw material of pesticides direction of development. This paper can hope for these natural pesticide pyrethrum family health development of the enterprise market access system to provide scientific guidance of marketing, also hope to the family health pesticide industry investors, operators, sales staff and serve as a warning Lessons and experience.