Transformations Of Ethical Values Of Mncs And Countermeasures

Since reform and opening, a large number of multinational corporations(MNCs) have entered the country. These MNCs had a significant impact on China's economic, political and social fields. MNCs'actions in China are closely related to their ethical values. In the process of economic globalization, many changes have taken place in ethical values of MNCs. These changes were fundamentally based on changes in production mode. In the period of Integration of production, the ethical values of MNCs were competitive, while Disintegration of production, which were transformed into competitive & cooperative ones. Theoretically, the paper made a deep analysis of the causes of these changes. Meanwhile, following the train of thought of the research, the paper made a further study of the extensive development of Disintegration of production and made a conclusion that the competitive & cooperative ethical values of MNCs must be transformed into the coopetitive ones. The conclusion was confirmed by literature analysis and data model analysis. In addition, on the base of theoretical analysis and data model analysis, some countermeasures were proposed for the change of ethical values of MNCs, such as binding strategy, leading strategy and co-win strategy.