On The Application Of Graphic Design Sign's Information Commuication In Ad Performance

Semeiology which was considered as an indispensable component of life elements has been existed for a long time, the research and appliance of semeiology has been previously penetrated into all areas of life, its meaning lies in the single form and profound meaning, it is the result of accumulation of human civilization, and it begin play an important role in the large background of growing economic environment increasingly. the globalization society has already arrived whether we are ready, however, the traditional social communication laws and the concept of the convention can't interpret the significance of new era. Communication and cooperation are becoming more and more frequent and important in this global family. with its unique symbol that a point on behalf of the special features side reflects, graphic design is behaving more meaning and value.From the internal point of view, the emergence of new media; the fragmentation of consumer groups and diversification motives of consumption, which make the ancient symbols of the theory about graphic design study like a "congenitally deficient", and the basic theory is not keeping up with changes in application forms, the surface of the form and the aesthetic demands of functionality can't satisfied us, what we pursuit are the additional values about more services, qualities, even a sense of belonging and so on.From the external point of view,With rapid development of domestic ads industry and people's enhancement of art taste, it has become more and more difficult for the merchant creating attractive and outstanding ads work, especially for the designer. There's no doubt that this phenomenon is influenced by external economic environment and culture environment , But it has more connection with people's subjective ideology, historical background, and the speed of social development.This paper is trying to break the conventional mode which analyzed ads application, ads design and advertising expression purely from the perspective of aesthetic form rule, on the basis of this, analyzing the relationship of Graphic Design Signs and advertising performance deeply from the consumer psychology, emotional experience, information, communication and other emotional factors. May this article can provide some useful inspiration for improving the level of advertising design.……...