The Innovation And Design Research Profiled Of "huanghelou" Brand Cigarette Packaging

With the domestic cigarette brands and reform of the regional concentration of the major manufacturers to more competition, all you want to increase market share, both in quality and packaging of tobacco have carried out a bold reform and innovation. The current cigarette packaging has greatly exceeded traditional packaging storage and transportation of the basics, such as turning display, advertising, promotions and security, and more new features. Thus, cigarette packaging to protect products from a basic role in order to enhance the brand value for the leading role of the market. High-quality, high water products to enhance the packaging of tobacco products on the added value and enhance the competitiveness of products, increase market share, explore the international market plays a vital role.The main contents of this issue is the "Yellow Crane Tower" brand cigarette packaging profiled innovative design study with its new, extraordinary and special special-shaped cigarette packaging design, special-shaped cigarette packaging design and development direction, to achieve humane, green environmental tobacco packaging design in the above embodiment, to meet the growing cultural needs of the consumer groups. Will have regional characteristics of the Yellow Crane Tower brand to open a human-oriented way, novel and unique packaging shape, with the green concept to enhance brand value.During the postgraduate studies, I participated in mentor at the Yellow Crane Tower cigarette packaging development and design project design process, through the Yellow Crane Tower shaped cigarette brand packaging research, discovered the special-shaped cigarette packaging in enhancing brand value, a very important practical significance, found to meet the market needs humane, green design, to enhance the brand value of the Yellow Crane Tower, better capture the market. Further study of the Yellow Crane Tower shaped cigarette packaging market, the brand positioning, design orientation, and innovative design. The use of packaging mechanics, humanized design, environmental protection design concept to create the Yellow Crane Tower brand easy-to-consumer acceptance of special-shaped cigarette packaging design.