Local "material" Situational Advertising Creative New Ideas

Ambient Advertising is the combination of advertising and live environment for creative expression of a new form of advertising, outdoor advertising is the difference between traditional advertising in its fully involved in "Ambient". Ambient Advertising "Ambient" of the performance of the ad content and form of the advertising environment, an important part. In this paper, shaped the creation of advertising as the main object of study, using case studies and research method of combining theory discussed in shaped the creation of advertising, you can make a creative environment of the scene, a creative element to achieve the clever visual effects, and thereforeproposed a "place to take 'material'" creative ideas. Combined with personal creative practice, and further demonstrates the place to take "material" of the multiple meanings, and their inherent relationship between the creative process; finally summarized the ads and show how the environment shaped clever blend to achieve seamless placement.