Explore The Creative Of Ambient Media Advertising

The proposition derived from some outstanding Outdoor Advertising case appeared in developed areas domestic and overseas recent years. New unique idea has been certainly eye-catching, more creative advertising methods are also stunning and lower cost of advertising, suitable advertising vector and the increasing sales have won favors in advertisers and customers. This unique outdoor advertising is defined as New Outdoor Advertising by the professional in last four years, and also there are some experts defining it as Ambient Medias Advertising with systematic classification. The propose is no only the change of literal meaning, but also the change of the whole vector form of outdoor advertising, and the change of creative ideas and manifestation of outdoor advertising: such as the innovation in medium utilization, advertising vector and the use of new creative properties, for instance, the application of Subway tunnel advertising in Beijing when the Olympic Games were held in 2008. In addition, the creative utilization of new property of original vectors, for example, the innovation of holder advertising in the bus and so on. The exploration of this new media advertisement is advanced and unique.Outdoor Media Advertising is always the top of the seven kinds of communication media by virtue of its particular advantage. It turns into the marketing preferred tool because of the compulsory reading, long advertising period, and high coverage in city and lower costs. However, the advertisement needs appropriate position and excellent ideas as to the general company whose fund is not so adequate and also wants to be highlighted among so many communication media. The outdoor advertising defeated the media which use the ready-made innovation by virtue of new impressive ideas, naturally ingenious vector , the manifestation of creation and vector combination and the positive experience that Interactive Advertising brings to the audience, make it memorable and retransmission is successful.Through more than two years of Chinese and foreign literatures reading, the study of chief designer Madison Boom explanation of the concept of new media and the collection of relative excellent creative outdoor new media advertising case, the conclusion of how to create innovation have been accomplished, and the basic law of new media development and creation have also been preliminarily concluded. This paper expands on New Vision creation performance and recreation performance under new media. Also this paper focus on without the enhancement of cost price and emphasize the creation quality how to utilize the New Vision design performance and new creation design performance, find out different vectors, how to advertise and find out the natural conjunction point between ideas and vector and so on. With this to add value, fulfill the potential of advertisement, attract eyes and seize the mind of customers, the economic benefit will be effectively increased. At the same moment, it proves that the development tendency of outdoor advertising is outdoor new media advertising and also the innovation of new outdoor advertising is the way for traditional outdoor advertising to survive. The intent to study new outdoor advertising is to be helpful to later design work, and also get some foresight for the innovation development at home market.