Confucian Wind Tarzan Cigarette Market To Import The Project Risk Assessment

Market introduction program of RuFeng TaiShan involves many departments and involves more horizontal and vertical communication and coordination. The complexity is unprecedented. This project relates development prospects and market position of the China Tobacco ShanDong Industrial Corporation. It has great significance to analysize and to evaluate various risk at the project.RuFeng TaiShan market introduction is the research object in this paper. Based on the combination of qualitative and quantitative point of view, AHP-based risk fuzzy comprehensive evaluation method is used in this dissertation.This research focus on risks classification, risk evaluation and riskscal culation that may exist in the project. This paper draws some important conclusions as below:1)While the market program risk is complex and difficult to grasp, yet with the gradually increase of theoretical level of market managers and executives,program risk can not only do qualititive and quantitative analysis, but also averse,control and transfer and other means control risk.2)Risk identification is the basis of market program risk management,this paper analysises the characteristics of Market introduction program of RuFeng TaiShan,identify and summarize various,potential risks,and then brokes the complex new products markets into simple factors,establish the risk evaluation index systems of Market introduction program of RuFeng TaiShan.3)Risk Evaluation is the key to risk management of market project,this paper applies the AHP Fuzzy Comprehensive Evaluation methods into the Market introduction program of RuFeng TaiShan,first calculate the fisk degree,classifies the risk level,then evaluate the program risk based on the fuzzy comprehensive evaluation methods,determinde the total risk level.the final evaluation conclusions of Market introduction program of RuFeng TaiShan is below:The market riks of Market introduction program of RuFeng TaiShan is medium,in a normal state illustrates that the market riks is small of Market introduction program of RuFeng TaiShan,may list the products in the market according to the established plan,but some indicatorss are still low,means high risk for them.A. the market risk index is low, mainly due to higher sales costs and lower RuFeng TaiShan market share.so therefore Shandong Tobacco industries company needs to strengthen sales management, improve their marketing cost control system, strengthen public relations coordination with other commercial company,to ensure market share Steadily improve.B.the channel risk index is highert,it is mainly that the tobacco market system is as a monopoly franchise in nature.C. the product awareness in consumer risk evaluations index is low,it is mainly due to that the Shandong Tobacco industries company put too much emphasis on the shandong province.D.market organization and management risk is medium,mainly due to that the rate of sales and marketing system is low,shows that shandong Tobacco industry company should classify the responsibilities,determindes the duties.E. market organizations operation risk index is low,mainly due to large conflicts and bad information flow within the organization,shandong Tobacco industry company should maintain a positive communication,improve the cohesion and coordination within the organization.F. marketers risk index is high,but the some marketers comprehensive capacity is low,therefore, shandong Tobacco industry should strength the training of the staffs,and rapid increases the capabilities of staffs in market and brand nurturing capabilities.4) risk response is the core of market project risk management,the objective of project risk management is to reduce the losses,Thus, Based on the identification and evaluation of project risks,analysis the responses to the program risk,and combined the evaluation fo Market introduction program of RuFeng TaiShan,takes the risk response measures.