Research On Fuzzy Theory Of Distribution Regional Planning For Cigarette Sales

In recent years, in order to take over the total contral of cigarette sale market, the State Tobacco Monopoly Bureau put forward the strategic objectives of "master;belong to my management;by my control" for cigarette sales and distribution system, to cope with increasingly fierce competition in the market of cigarette sales, to form the pattern of market competition. In responding to The State Tobacco Monopoly Bureau's request, The municipal tobacco companies begin to pursue the new business marketing model of "order over the phone, online trading, electronic settlement, modern logistics", reorganize the whole network of cigarette sales distribution, and expand cigarette sales distribution space for further development.Paper based on the background of cigarette sales and distribution requirements, using the basic principle of fuzzy theory in the progress of planning the cigarette sales and regional distribution, for the purpose of enhancing communication with the retail customers, building up strategic Alliance with retail customers. And then improving the service and network operation level of placing cigarette sales to create high-quality commercial distribution service brand, which will play an important supporting role in the "Sustained, Stable, Coordinated, Healthy" development of cigarette sales.Paper is based on cigarette sales market competition, analyzing on cigarette sales and distribution regional planning, to construct the "smooth sales channels, marketing the region-wide coverage, end-market full control" cigarette sales and distribution network, changing the cigarette sales from the government-guide market to economic market. And cultivate tobacco enterprise's core competitiveness to achieve "the third profit source" of cigarette sales.First, the paper introduces the development of cigarette sales and research background. Combined with an overview of domestic and international sales and distribution of cigarettes this paper proposes the overall objectives of cigarette sales and distribution regional planning, and then analyzes how cigarette sales and distribution factors affecting regional planning, and also the affecting principles and implications.Secondly, paper describes the whole basic concept of fuzzy theory, fuzzy clustering analysis of the basic principles, as well as the basic method of fuzzy comprehensive evaluation, and establishes the mathematical model of the fuzzy cluster analysis and comprehensive evaluation.Finally, the thesis put Shandong cigarette sales and distribution of regional planning as a case, based on the models of fuzzy clustering and fuzzy comprehensive evaluation and decision methods, plans the distribution of Sub-Shandong cigarette sales economic region, to achieve the optimized distribution of cigarette sales of urban and rural areas in the principle of "economic regional distribution,"...