Imc Theory Is Application In Nanchang Second-hand House Intermediary Enterprise Marketing

Along with the Nanchang economy and urban construction's unceasing development, the people are getting more and more intense regarding the housing need, Although the purpose of resale Nanchang large number of intermediary companies, but second-hand housing Nanchang intermediary in advertising, service capabilities, corporate image and other reasons, makes the second-hand housing buyers and sellers on the Nanchang little is known about second-hand housing intermediaries, so that second-hand housing buyers and sellers on second-hand housing trust agency has dropped, also led to buy a house, sellers are conflicting with the agency to further intensify. How in such circumstances how to promote the brand, how to improve as soon as possible intermediary second-hand housing market in Nanchang resilience? The "integrated marketing communication" theory emerged precisely in response to demand generated by this effective theory.Since the 90s since the 20th century by the famous American economist Tang. E. Shu Erci Professor, "Integrated Marketing Communications" in the creation of integrated marketing communication theory in China was to prevail and become the new favorite marketing industry. As the market economy continues to boom, this new marketing concept of integrated marketing theory and business circles in the increasingly high priority, its content has been greatly enriched and developed.this article mainly utilized the conformity marketing dissemination theory, the selected topic spot has based on the Nanchang second-hand house intermediary, has analyzed the Nanchang second-hand house market conditions and the characteristic, then studied the Nanchang second-hand house intermediary conformity marketing characteristic, and has analyzed the Nanchang second-hand house intermediary market competition, the market demand and the consumer situation, elaborated the Nanchang Second-hand house Intermediary Enterprise's conformity marketing spreading process. The ultimate analysis Nanchang second-hand house intermediary the question which as well as the corresponding countermeasure faced in the utilization conformity marketing dissemination. An ultimate analysis Nanchang Second-hand house Intermediary Enterprise Hon Gai real estate replacement Limited company's real application conformity marketing dissemination case. this article hoped that through the science analysis, summarizes the Nanchang second-hand house intermediary utilization conformity marketing dissemination strategy, promotes the Nanchang second-hand house intermediary marketing level, promotes the Nanchang second-hand house intermediary healthy development.