| The paper, starting from the characteristics of the technology standard international competition, mainly discuss the enterprises and government behavior in the technology standard international competition with the theory of oligopoly competition model and theroy realated government behavior including Strategic trade policy, the competitive advantage of nations and institution change. The conclusion is that enterprises and government should compete in coordination to achieve the linkage of the domestic market and foreign market, the complementarity of enterprise strength effort and of national power.The technology standard competition is becoming the focus in information times. For the international competiton of the alternative tecnology standard, there are three characters. First, the standard itself includes patents and appears network effects. Second, the market structure is oligarchy monopoly. lastly, firms and government both the competitor.For the firms, construct standardization alliance is an efficent means to develop and promote the techonolgy standard. According the comparative analysis of the cournot and stackelberg competition model of more oligopolies, enterprises should take preemption, which can make tecnology standard gain the network effects and postive feedbacks through low costs. When coming into the market, custom lock-in tactics is an optional tactic, which is the key steps to make tecnology standard become the de facto standard.Government as anther competior can serve an important functions to help domestic technology standard go towards the world. These functions can be accomplished by the beahover in the domestic, rival country and the third county. In the homeland, government can foster and support standardization alliance to develop the technolgy standard, also can promote the technolgy standard though government procurement and enforcement. In the rival country, government can gain the time and market space for through politcal pressure or government PR. In the third country, government can use the country marketing to take advantage for the domestic technology standard.Faced the issues of our country's techonoly standard international competion including rare competitive technology standard, not-good application of demoestic and asynergy between government and firms, based on the previous analysis, some suggestions were put forward in the end: 1. Enterprise-based standardization alliance should be fostered and become the body of developing and optimizing the technology standard. 2. Government and standardization alliance should make joint efforts to make sure the standard's domestic application well. 3. Government and standardization alliance should actively and effectively use country force to promote the standard into overseas market. |