China Manmi Differences In Perception Of The Sino-japanese Animation

Anime works is the core of anime culture. Only if the level of Anime works increase, the anime industry could develop, and generate a kind of anime culture impacting the world deeply. In the 21st century, anime works has got some achievements in a certain extent, but the quality and popularity are far behind those of overseas, especially behind those of Japan. Japan has the reputation of Anime Empire, and the anime culture is becoming the national culture. At the same time, there is a strong roots between Japan and China both in history and culture. So, it is of great possibility to have a comparision between Chinese amine and Japanese anime in the similar realistic background.Currently, domestic researches about anime works are concertrating on the fields of communication, arts and psychology, and rarely apperae in the field of Economic Management. This paper is beginning with the research of theories and methods and the induction of anime history, status and characristics of both Chinese anime and Japanese anime. A Preliminary conclusion about discrepancy between Chinese anime and Japanese anime will be drew first. Based on this, a reasonable Evaluation index system of anime perceive and the methods to confirm these indexes will be set. Second, a questionnaire will be formulate. After the empirical study based on fans from some cities with developed anime industy, all the datas will be analyzed by SPSS, and many stastistics analisis such as Chi-squar test, Independent sample t test and Reliability analysis will be used to find out how the apperceives effect the final preference of anime fans. Finally, according to the result, these paper will explore the neccesaty of Chinese anime fans, provide the basis for market strategy of Chinese anime works, and promote the development of Chinese anime works.