Studies On The "Driving Forces" In China Anime Fashion Brand

Animation industry is one of the most growth industries in the cultural and creativeindustries. With the rapid development of domestic and foreign digital technology, the digitalentertainment media innovation and popularization, it made a great value in creating social trendand fashion on modern life and work. The accompanying fashion industry is also,an importantcomponent of the cultural creativity industry, is China’s pillar industry of the national economywhich plays a pivotal role in the social trend and fashion. Culture creativity is the coherentcontact of the animation industry and fashion industry.Through looking for the point of contact between animation industry and the fashionindustry to construct the anime fashion brand. And through the driving forces theory toanalyse four parts of the anime fashion brand like anime clothing derivatives,the big theater ofanime,crafts auditorium of costumes,chinese cultural of the anime fashion. According to theenterprise investigation and questionnaire survey, the thesis also gives a full analysis theconcerning the driving forces in anime fashion brand and internal contact related of the animefashion brand. Finally, through the summary analysis of anime fashion brand to make aprediction of the future prospects.Through the systematic and theoretical research, the main conclusions are provided asbellows:1. As the main part of anime fashion brand,the cartoon costume derivatives will produce acommercial value and take anime fashion brand in steady development.2. Being as a representative of anime fashion brand, the big theater of anime makes themodern people in close contact with anime fashion, also influence people’s inner penetration.3. The crafts auditorium of costumes is the posture of the reflector, will give the publicvisual impact, expand brand rendering force, and bring anime clothing brand more ecological development.4. The copyright protection of costumes original works will be a dose of battered psyche,and will promote anime fashion brand to rapidly growing from the brand popularity andinfluence.