Seattle Family Of Enterprise Development Strategies

Economic globalization are deeping today, increasing internal and external business environment changes, the challenges become increasingly difficult. In this complex environment, enterprises are to win the competition, it must be clear and appropriate corporate strategies. Corporate strategy is the general direction of the survival and development, not the right strategy for guiding the development of enterprises must be blind, disorder, and vitality will not last long.In this paper, the status of domestic and family business research in strategic management theory are reviewed, based on the research method and the proposed framework for the article, then, combined with the advantages and disadvantages of family businesses, the company's development process from the actual XiYa company, analyzes the XiYa company's overall operating performance, the company's strengths and the difficulties faced by troubled company to find out the reasons; in the XiYa company's overall strategic analysis, from the external environment, industry environment and internal environmental objectives aspects of the system, the use of SWOT analysis, macro-environmental analysis (PEST), EFE\IFE analysis, analysis of XiYa's strengths, weaknesses, opportunities and challenges; with the development of XiYa's history and its own characteristics as a family business, select the appropriate strategy, combined with the actual business, put forward the development of effective strategic program; Finally, XiYa's effective implementation of strategic management to propose a solution.