Bank Of Communications, Internationalization, Integration Of Business Strategy Analysis And Practice At The Grassroots Level Line Applications

Since the 1990s, the trend of economic globalization accelerated development, with the globalization of economy, the financial globalization and internationalization has become increasingly apparent commercial bank is the important development of the financial globalization. In recent years, icbc, travel, CCB, bocom commercial bank such as complete financial restructuring, introducing strategic investors and listed. After the successful ipo, these large commercial bank management mechanism, improve economic strength gradually increasing speed, internationalization, comprehensive development pace, showing the new development trend. Our country commercial bank management situation of internationalization, integration is happy care:on the one hand, although half of commercial Banks in China, comprehensive international business, but the pace is faster, On the other hand, compared with the developed countries, China's commercial Banks, comprehensive international business more problems. Traffic bank as the first five state-owned commercial Banks in the internationalization, comprehensive management, puts forward the strategic goal, that his "internationalization and comprehensive way, with the first-class wealth management for public holding bank group".This paper firstly, comprehensive management of commercial bank internationalization theory is a literature review, compares and analyses the international, domestic commercial Banks internationalization, and comprehensive management. Then take traffic bank as the object, the internationalization of integrated management of the process, and discusses the implementation of integrated management strategy of internationalization, the background, present situation and the existing problems and the necessity for further analysis. On this basis, the paper is traffic bank internationalization, comprehensive management strategy of strategic orientation, implementation, and probes into some paths that in domestic, internal and external interaction development strategy based on management, organization, and to realize the talent internationalization, the subsidiary company, through to the strategic positioning and the function of "two stages, a two-step path, improve the comprehensive management and scientific advance self-consciousness. Thereafter, this paper combining actual, jiaxing branch company, a basic line, main business focus on the management strategy of "internationalization, and comprehensive analysis," and related cases, and finally put forward further elaborates the basic line should take the customer as the center, and further to customer value as the core, the concept and wealth management business characteristics, fully integrated management internationalization, relying on the advantage of basic line, the difference of the distinctive competitive strategy.