Research On Marketing Strategy Of International Business Products Of Bank Of Communications Qingdao Branch

As trade and further development of economic globalization, the globalization of national economies has become the trend of the current market, which any country is a great opportunity for this. With the globalization of trade is not limited to the countries neighboring countries, now cover every corner of the earth. From a certain perspective, inward-looking country, will no longer adapt to the global economy, will eventually lead to the State the right to speak in the international market gradually weakened or even disappear. In the early 20th century after the country joined WTO (World Trade Organization, referred WTO) since, followed by some new economic wave. On the economic growth to maintain a certain growth. And after re-joining the WTO, the government encourages enterprises to go out, and welcome foreign companies come in, this model will eventually evolve into a sustainable development criteria. But fundamentally, in the service industries of the important institutional banking will happen in the next great change, with the change, China’s state-owned banks, joint-stock commercial banks will face new opportunities and difficulties.Under the premise of financial and economic globalization, business strategy and the selection of its business model of China’s banking sector, which will be discussed in this article. This paper aims to present situation of Qingdao Branch of Bank of Communications to analyze its international business, the bank in the development trend of global economic integration, which is insufficient, namely the Bank of International Business in the stored. Among them, the irrationality of the customer structure. Under the premise of economic integration, how to expand the customer base, how to adjust the customer structure is the primary problem. Secondly, the rise in staff development channel is more narrow, front-line employees greater mobility, resulting in an insufficient number of existing staff, in the case of new business products continue to increase business volume, operating procedures complicated, how to stabilize the staff, motivate employees, improve staff quality is another of its current problems. Finally, the state of the commercial banking regulatory policy has improved, gradually enhancing the supervision and evaluation system at the head office of the branch, and how to properly formulate its future international business development strategy and business policy, is the most fundamental issue for future business development. Throughout its more than problems, we recommend should be individual and team execution, staffing and start awareness of existing business areas coverage, development planning ideas and business ideas to be broadened, and actively expand the customer and maintaining good customer, Qingdao Branch of Bank of Communications to promote a comprehensive international business, rapid and sound development.