Hunan Unicom County Market Competitive Strategy

After more than a decade of rapid development, the Hunan Unicom enters into the market maturing, the market growth momentum tends to be stable, and difficulties increased in expand the market further. Markets are also increasingly presents systematically normalize the trend:on one hand, urban users gradually saturated. On the other hand, still exist great county market development space. Therefore development firm accounted for county market will become the key of future mobile operators obtaining competitive advantages. Since 2006, Hunan Unicom officially proposed access county market, formally put county markets as a market segment for research and development, explores in market competition model county, product development and marketing team construction positively and beneficially.Hunan Unicom Company is second only to mobile's second largest operator, have all the absolute advantages in market share and aspects of income share either, but expanding market in county economies in general, even it shows the market share of the local area under the competitor. If Hunan Unicom Company wants to keep market leader position in the future competition, it must break through the development of the county market as soon as possible county, and formulate effective bottleneck of county competition strategy, market development work to instruct the county.This paper's research background mainly bases on Hunan Unicom county market environment, from product and service, competition, channel, and so on several aspects for the development of Hunan Unicom company taken county market competition strategy. Combining the successful paradigm has proposed to discuss the competition strategy of Hunan Unicom in county market competition strategy.