Hunan Unicom Marketing Strategy Of Mobile Data Service Research

ABSTRACT:In the era of3G mobile Internet, Hunan Unicom to rely on WCDMA technology characteristics and3G edge to break the passive situation, especially trying to grab more market share in the mobile data business. In the fierce market competition, Hunan Unicom needs to solve the "what the target market strategy, what kind of marketing strategy, marketing problems how to implement" etc..According to the theory of marketing, the analysis method of PEST and SWOT classic, analysis of the marketing situation and operation situation of Hunan Unicom mobile data services, from market segmentation, target market selection, market positioning analysis of the Hunan Unicom mobile data business target market strategy, target market strategy, based on the proposed integrated marketing strategy, mobile data service market of Hunan Unicom, and from product, price, channel, promotion and other dimensions, and put forward feasible countermeasures and suggestions on various parts of the implementation process.