Based On The Free Experience Of Affordable Studio Market Positioning And Marketing Strategy Research And Practice

Photo studio industry after ten years of development, has become increasingly mature, the development of digital technology for the development of the photographic industry has injected new vitality. But the studio industry profits, lower barriers to entry has attracted a lot of money influx, in particular, the studio appears to have brought the industry competition.How to survive in the competition is every studio (studio) are trying to think about, in order to obtain a place in the competition, are trying to advertise, expand business channels. Advertising campaigns, price war, into a bitter competition for resources among the customers. It is in this harsh competitive environment, free of charge parity studio inventive, open up the middle-aged wedding anniversary according to the low-end market, effectively avoid direct competition with most of the studio and achieved excellent results.Firstly, the research from the photo studio industry, analyzes the history of studio development of the industry, the main marketing tool and a local photo studio industry, current situation and problems; and then to the aforementioned development of the industry based on analysis of current situation and problems, combined with the theory of free cheap studio analysis and market positioning of its main marketing strategy; Finally, a specific example the practice of free affordable studio, photo studio for the theory of how to analyze the application and summarized, and the development of confusion and Development ideas.Through this study, the authors sought to summarize the studio free of charge parity of the model contains an important theoretical knowledge and through research and analysis of relevant theory, practice guidance, to promote free cheap studio better this new paradigm of development.