| Today that competes unprecedented vehemence in the market, the business enterprise competes to no longer only limit at product quality and lies in the competition of marketing strategy more.Whose marketing strategy design of good, make use of in time, who control active power.Currently, the marketing strategy has already been valued by people day by day in the business enterprise inner part, the theory field also publishes some particularly Zhao, thesis and fulfillment experience summary, but the big part is still all study to the total sex problem and macroscopic instruction, but concrete arrive a business enterprise under a concrete market environment how carry on operating instruction not strong.Especially aim at some small scaled chemical engineering business enterprises to see, didn't be material more of instruction value.Therefore, this text to AE company the existent problem carry on an analysis in marketing in the market and set up to the AE company marketing strategy in the market up put forward some personal standpoints and suggestion.This text will pass to the AE company of inside outside environment, product structure, conducted condition etc. to all-directionsly carry on analysis, tallied up AE company in the process of conducting in the existent problem and the shortage, and combine AE company white Tan the black product transfer in district advantage and national industry of southwest region of trend, pass to make use of the theory knowledge and method of Management, strategy management, market management and marketing management, human resource management and technique innovation management etc. many academicses, put forward to match the AE company"the Jing alienation marketing in the market strategy", thus in order to work out the problem of the AE company stage competition and existence, promote good management of business enterprise with keep on a development.According to the scale of AE company small, many species, conduct a vivid characteristics, with the beneficial sale radius that the AE radiates, capture high level realm by technique innovation, choose "the Jing alienation marketing in the market strategy" and pass fine service market, full exertion market advantage in the district and adopt offending of free to go forward or back out to defend military tactics and ensure the long-term existence and development of AE company.At the same time, hold tight national industry to transfer into a chance, carry out scale to turn production, Be finished black profession of white Tan to turn to produce a business enterprise and across into big medium-sized business enterprise row or column of profession. |