Research On Marketing Strategy Of Carbon Black For Yingkou Liaobin Carbon Black

Since the reform and opening up, China's economic development, has been the concern of many people. Especially after 2010, China's economic development has been rapid upgrade, the national economy in steady growth, the annual growth rate can reach 10% or so, the growth rate of industrial production can reach 12%. Countries have introduced a lot of policies for economic development, especially for small and medium enterprises, regardless of the number of enterprises and enterprises to contribute to the national economy, the proportion of small and medium enterprises are very large. China is a developing country, chemical industry started late, the scale development of chemical products is still relatively backward, compared with foreign developed areas, there is a big gap between the chemical enterprise management and product innovation, especially the marketing, a lot of difference with foreign enterprises, the main reason is the marketing strategy is not perfect due to the.Carbon black is industrial production necessities, additives in rubber industry, carbon black is one of the earliest petroleum chemical raw materials people know, China is the world's first production of carbon black country. Mainly used as rubber reinforcing agent and filler, its consumption is about half of consumption of rubber, rubber with carbon black carbon black accounted for the total 94%, of which about 60% for the tire manufacturing. In the domestic carbon demand is very high, so the domestic carbon black enterprises can reach more than and 200, most companies in marketing are insufficient, leading to the company's ability to operate.Liaobin black is a company specializing in the production of carbon black enterprises, Liaobin carbon black in the northeast region have small reputation, northeast has a lot of Liaobin black clients. It can be said that has a leading position in the northeast region. The company in marketing, launched in various stages of the marketing model, while in the northern region marketing has achieved good results, but in the southern region of the marketing strategy and shows no advantage, also need to further strengthen the.2015, due to the rapid development of the domestic large black enterprise, its marketing scope has been gradually radiation to the entire northeast region, the influence of carbon black Liaobin company as leader of the Northeast market, strengthen the formulation and implementation their marketing strategy need Liaobin black company to adapt to market competition environment.In this paper, Liaobin black company as an example, analysis of the present marketing Liaobin black company, and starting from the company's internal and external environment analysis, using SWOT, to construct the SOWT matrix, the advantages and disadvantages, opportunities and challenges for companies exist more clearly. On the basis of SWOT analysis, using Potter's five forces model "to evaluate the company, to evaluate the content as the basis, the company product marketing strategy-" fine difference marketing strategy ", from the four aspects of channel, price, promotion, product, sum up the specific implementation measures, and put forward the implementation guarantee. At the end of black marketing prospects are prospected, hope that carbon black enterprises have certain enlightenment. This paper is divided into four parts, the first part is the basic part of the article, the main analysis of the situation of carbon black marketing. The second part is the main part of the paper, mainly analyzes the present situation of the marketing of the carbon black factory. The third part is the core part of the article, combined with the content of the second part, the analysis of the internal and external marketing environment of the Liao Bin carbon black. The fourth part combined with the third part of the marketing environment analysis, summed up the carbon black marketing strategy. In this paper, the content of individual enterprises to study the situation, marketing strategy for individual enterprises, there are limitations, and can not be applied to various fields.