A Study On Enhancing The Core Competence Of Beijing Retail Enterprises

In 2009 the total retail sales of social consumer goods business is more than 530 billion RMB. This is the sign of Beijing retail enterprises'power. Now Beijing will in a new development as an international trade center city, the retail enterprises as part of Beijing business, which is also bound to comply with the development trend, which means continuing to enhance their core competence. Beijing retail enterprises should make a greater contribution to prosperity and to promote, in order to get the International Trade Center City target.This paper based on the retail enterprise's core competence theory, used the literature inductive method and analytic hierarchy process analysis tools, focus on the capital retail enterprises as the research object, and taking the capital retail enterprise's core competence upgrading as the main research line. The writer made a comprehensive and systematic study of the capital retail to show the necessity and feasibility to enhance the core competence of enterprises, and then raised the ideas and measures about how to enhance the core competitiveness of the retail business. In this paper, firstly analysis the capital retail enterprises core competence, discuss the capital retail enterprises core competence's characteristics, shortages and reasons to explain the capital to enhance the core competence of the retail business necessity; systematic analysis the internal resources, external environmental conditions which are the retail business have, for enhancing the core competence, and summed up the domestic and foreign enterprises to enhance their core competence of the retail experience, set out the capital of the retail enterprises to enhance their core competence. During the research of how to make clear of the capital core competence upgrade of the retail enterprises, We used the AHP statistics derived based on values for finding out the capital of the retail enterprises core competence, the relative importance of the constituent elements of the degree of sorting the results are the basis for a detailed discussion of the capital to enhance the retail enterprises core competence measures.