Insurance Sales And Service Innovation - Comprehensive Back-up Of The Insurance Enterprises In China

At present, the domestic majority insurance enterprise studies and begins to establish the centralized operation in abundance"Comprehensive backing"the pattern, deals with the unification which, the standard, the highly effective operation management and the service request the service fast development must deal.This article adopts the method which the theoretical analysis and the actual case analysis unify. Through to the related operation flow restoration theory's introduction, the utilization work class technology, the analysis, has combed the question which in the operation flow exists, and improved the Insurance company backing centralized business management pattern, the Life insurance company actual to has implemented this pattern the effect to carry on the confirmation. Therefore, with the aid in the present information technology's achievement, carries on the transformation to the traditional management flow, centralized conformity each resources, to the China life insurance and so on Insurance company, are necessary and feasible deals with the plan. Through paper research results, also the Insurance company innovates the sales service research to realize the service aspect customer, the enterprise altogether to win, promotion insurance market accord development.First, under the market economy condition"the innovation"is the enterprise development drainless power, is speeds up the insurance business development the way that must be taken, is in the insurance business solution development the question basic way. Such insurance service innovation became sped up the insurance development the key, became various Insurance company to manage success's or failure's key.Next, through analyzes us to be possible to draw such conclusion, cannot correct processing increase unceasingly customer quantity and to the insurance demand, is affects the Chinese danger business health sustained development the key link. The dangerous business synthesis backing centralism operation's essence is through the conformity IT platform, establishes the conformity the operation and the service center, realizes the customer resource sharing, the control risk goal, drops to finally various Branch office's operation cost lowly, thus manifests the scale benefit, promotion core competitiveness.Third, the operation centralism may the conformity many Branch office's background job and the service. Various Branch office when receives the customer the service or the service demand, may through the phantom transmission system and the e long-distance communication platform, front end the service will pass to the related background job unit, carries on the centralism operation by the backstage. After data processing, risk verification and so on each link, the backstage will feed back the result to feed in again for the front end service, completes to the customer demand execution. The entire process has already realized front end the service and the backstage operation separation, causes various single cent organization to be possible to concentrate the service development and to the customer service face-to-face; At the same time, Branch office's scene management and the backstage technical support close union, the resources centralism which and sharing realizes through the backstage, may feed back promptly to various Branch office, is advantageous in the overlapping sale, increased the comprehensive service possibility, is also helpful to the implementation standardization professional service, realizes the biggest scale effect.Fourth, in the flow restoration will use carries on the conformity take the IT technology as the method is future trend of development, will establish the customer relations management system management system to be advantageous in raises customer's loyalty and analyzes customer's consumer behavior, will adjust the strategy for the future company to provide the data support, for the finance which possibly will arrive mixes industry the management accumulation resources, will be advantageous in enterprise's long-term development.